
REMEMBERING THE "PSEUDO-ATOMS"--THE PHILADELPHIA FURY,
1978-1980
After 1976, the North American Soccer League placed the once-proud
Philadelphia Atoms franchise into receivership. However, NASL Commissioner Phil
Woosnam was still acutely aware of the Philadelphia's potential as a soccer
city, and was keen to expand back into the City of Brotherly Love.
With
the demise of the Atoms, Philadelphia was without professional soccer in 1977,
Pelé's final year with the New York Cosmos. The great player's farewell tour had
generated tremendous interest in the circuit, however, and crowds of over 40,000
could be found in New York and Minnesota with some regularity. After the 1977
season, Woosnam decided the time was right to undertake a massive expansion, and
announced that six new teams would be added for the 1978 season.
On November 15, 1977, the Philadelphia Fury became the NASL's 22nd franchise. Initially, however, the team was news not for the fact that it was bringing professional soccer back to Philadelphia, but because of its ownership group.
In keeping with this rock and roll background, the Fury proceeded to unveil
one of the most attractive logos in all of sports history: a distinctive soccer
ball-reentering-atmosphere logo was introduced, and the maroon and yellow
fireball was sure to be a licensing hit, long before anyone realized the
potential for such things. Even today, in spite of the team's brief history, the
Fury's jersey is one of the more popular selling retro items in the TOFFS
catalog.
Ultimately, what the Fury did as a soccer team was going to make
or break its chances of success. As it turned out, the Fury evolved into what
was basically a continuation of the Atoms franchise, as several former players
wound up returning to Philadelphia and contributing to the new club.
The
first major Atoms connection could be found in the front office. Bob Ehlinger,
the general manager during the Atoms 1973 championship season, returned to
Philadelphia after serving three years as the NASL Deputy Commissioner. One of
Ehlinger's first signings was Derek Trevis, who was available after an
unsuccessful two-year stint as player-coach with the San Diego Jaws and Las
Vegas Quicksilvers.
Ehlinger's goal was to build a team primarily
American, if not all American, within three to five years, and to build it with
mostly Philadelphia area players. As the Atoms had proved, this was a workable
goal. In keeping with that aim, the Fury drafted Levittown, PA native and Penn
State graduate Rich Reice with its first pick in the 1978 NASL Draft. The Fury
also drafted Rancocas Valley High School and Mercer County College star Pat
Fidelia in the supplemental draft. Finally, the Fury acquired several free
agents with local ties, including Florian Kempf and goalkeeper Dave
Bragg.
Of course, several ex-Atoms found their way home, as well. Along
with Trevis, Bill Straub returned to help anchor the new team's backline. Also
joining the defensive corps was Brooks Cryder, the Atoms' first-round draft pick
in 1976 who had eschewed the Atoms for a season in the minor American Soccer
League. Finally, goalkeeper Jim Miller, a native of Roxborough, returned to
professional soccer with the Fury.
Along with the wild logo, the Fury introduced another
first: designer uniforms. Sal J. Cesarani, a two-time Coty
Award winner in the field of clothes design, was commissioned to design the
Philadelphia kit. "I wanted to give the uniforms a collegiate, All-American
air," said Cesarani. Instead of the "usual V-necked shirt thing," the Fury shirt
featured a deep three-button placket, a ribbed collar and capped sleeves. Of a
stretchy polyester and cotton blend, the shirt was designed as "trim fitting so
it will stay down inside the shorts," said Cesarani. The shorts themselves were
tapered and two inches shorter than the usual shorts in use at the time, with
the side vents five inches deep instead of the more typical two inches. Finally,
the designer felt that, since the socks "were so apparent during the game, I
wanted to do something with them." What he did was sew a fishtail-like trim down
the side of the high, sturdy cotton socks so that they appeared to be an
extension of the trim on the shorts.
There was a purpose to this: surveys
at the time had shown that, unlike in Europe, where soccer was almost
exclusively a spectator sport for males only, 45% of the American soccer
audience was female. Thus, the Fury was engaging in a pretty blatant case of
pandering. This concern with non-soccer related issued was an ominous sign.
1978
On paper, the Fury looked to be a formidable lot, particularly playing in the
NASL's American Soccer Conference, a conference made up primarily of expansion
teams and also-rans. Unfortunately for Philadelphia, its Eastern Division
included both the Tampa Bay Rowdies and the Ft. Lauderdale Strikers, two of the
better teams in the league.
Off the field, the Fury tried to generate the
same excitement that had greeted the Atoms five years earlier. An ambitious
advertising campaign included a clever commercial featuring Peter Osgood
juggling a soccer ball across the Walt Whitman Bridge while being followed by
herd of young kids, all to the tune of Mike Oldfield's "Tubular Bells." The
catchy Fury logo could be seen everywhere, and local stores actually carried
Fury merchandise.
Against this backdrop, the Fury began the 1978 season
on April 1, playing against Washington in Veterans Stadium before 18,191.
Unfortunately, the team was thrashed, 3-0. Still, many familiar faces could be
seen on the field, including Miller, Straub, and, as a substitute, Trevis.
Including Cryder (who was drafted by the Atoms, but never played for them), the
team had four ex-Atoms.
Unfortunately, fans were somewhat confused by the
product on the field. For months, Philly fans had been told of the abilities of
Alan Ball, Johnny Giles, and Keith MacRae. However, all three were delayed in
reporting to Philadelphia, as they were finishing their English seasons. As a
result, fans first impression of the new team was one of being somewhat
cheated.
Another problem for the Fury was the fact that Peter Osgood, for
all of the hype, turned out to be a complete bust. Hyped as a goalscorer, Osgood
did not register a tally until the team's seventh match, and that remained his
only goal through 22 games.
Still, some of the old magic returned in the
Fury's second match, which saw Derek Trevis score a "golden goal" in a 3-2 win
over Memphis.
As the season progressed, Philadelphia's big name players
started to trickle in. Ball and MacRae debuted in the team's fifth match, with
Ball scoring two goals. By the time Giles arrived in late May, however, the team
was an unimpressive 5-5, and mired in the Eastern Division basement.
By
June, Dinnis had been fired as coach, and was replaced by Ball. The change did
not help much; like their predecessors, the Fury could not put the ball in the
back of the net. One player who did generate some excitement was Pat Fidelia,
who led the team in goals with eight, seven of which came as a substitute. Fans
also embraced the scrappy play of Fran O'Brien and John Dempsey, two players who
would have fit right in with the "No Goal Patrol" of five seasons
earlier.
Thanks to the NASL's insane point system, the Fury advanced to
the playoffs in spite of finishing in last place in the American Soccer
Conference Eastern Division with a 12-18 record. Philadelphia made a quick exit,
however, losing to Detroit 1-0 thanks to a Trevor Francis goal.
Although
never capturing the hearts of Philadelphians the way the Atoms had, the Fury
averaged a respectable 8,279 per match. However, given the league's growth in
the last few years, this placed the team a dismal 18th out of 24 teams.
1979
Entering 1979, the Fury hoped to correct the mistakes of the previous season.
To that end, all of the big name stars, except Alan Ball, were released. Ball,
however, had no desire to return as a player-coach. Such an arrangement would
have been impracticable in any event, since English soccer commitments would
again prevent Ball from appearing in a Fury uniform until eight games into the
season.
Needing a coach, the club initially attempted to go top shelf by
signing Jacek Gmoch, coach of Poland's 1978 World Cup team. Gmoch had plenty of
local ties--he went to the University of Pennsylvania, and coached the Polish
Eagles in the local United Soccer League--and would have been an intriguing
choice. In fact, he accepted the job in November 1978, and spent time studying
videos of the club's matches from the previous season. However, Poland's
Minister of sport refused to release Gmoch from his national team
responsibilities until June 1979. At first, the Fury were going to go along with
this arrangement, since the recently retired Derek Trevis would have been a more
than capable interim coach. Ultimately, the club deemed that option
unacceptable. Since a compromise could not be reached with the Polish soccer
federation, the Fury were forced to scramble for a new coach.
Only two
months before the start of the season, the Fury finally acquired a coach. Marko
Valok, former Yugoslavian National Team and Olympic coach, was hired on February
16, 1979. While an excellent coach, the announcement was somewhat underwhelming
in the wake of the Gmoch disappointment.
While trying to find a coach,
the team set about upgrading their roster. The young core of the team, including
Brooks Cryder, Fran O'Brien, Rich Reice, Tony Glavin and super-sub Pat Fidelia,
were all returning, as were veteran stalwarts Ball and John Dempsey. Bill Straub
retired, however, and Trevis became a full-time assistant coach. Although
attempts to acquire attacking midfielder Bruce Rioch from Derby County and
defender Chris Catlin from Brighton fell through, the Fury had better luck
within the league, picking up solid goalkeeper Keith Van Eron from Houston and
goal scoring maven David Robb from Tampa Bay.
With less than two months
to prepare, it was not surprising to find that Valok had difficulty getting his
team ready for the 1979 season. The club dropped its season opener in Memphis,
but opened its home slate with a 3-0 thrashing of Rochester. Fury fans were
treated to a Robb hat-trick, and the fiery Scotsman quickly became as popular as
fellow countryman and former Atoms star Andy Provan. Unfortunately, only 6,152
attended the opener.
Although much improved, the Fury remained an
inconsistent side. Through April, the team was 2-4. However, help was on the way
with the arrival of Ball and the acquisition of another goal scorer, Frank
Worthington, on loan from Bolton. Worthington almost never arrived--Dallas also
claimed a loan arrangement with the striker. The Fury ultimately prevailed,
however, and Worthington scored a goal to compliment two by Robb in his
Philadelphia debut.
Ball, on the other hand, proved to be relatively
ineffective. As a result, he was traded to Vancouver, where he proceeded to lead
the Whitecaps to the 1979 NASL Championship, being named MVP of the Soccer Bowl
that year.
The Fury had better luck in a trade to shore up their defense.
Just before the trade deadline, Philadelphia acquired Bob Rigby from Tulsa, who
had only just acquired the goalkeeper from Los Angeles a day earlier. The
popular ex-Atom immediately re-established himself as a fan
favorite.
Robb ultimately finished among the league scoring leaders with
16 goals, with Worthington adding 10 and Fidelia, continuing his phenomenal
super-sub role, netting 9 goals. Unfortunately, almost no one noticed--the team
averaged an anemic 5,624 per match, dead last in the league.
However, the
team suddenly captured the city's imagination in the playoffs. After once again
squeaking in with a 10-20 record, the team shocked the league by sweeping the
Houston Hurricane, the American Soccer Conference's top team, in a two game
playoff.
As a result of this unexpected turn of events, the Fury were
without a place to play their home match in the ASC quarterfinals; the Phillies
were booked for a long homestand, so Veterans Stadium was unavailable. With
nowhere else to go, the Fury moved their match to Franklin Field.
This
turned out to be a blessing. Veterans Stadium, like most facilities built to
accommodate both baseball and football, was an abysmal place to watch a soccer
game, totally devoid of charm or atmosphere. Franklin Field, on the other hand,
was a traditional oval stadium, providing excellent sight lines.
A
combination of the superior facility and excitement over the Fury's playoff run
led 10,395 fans to Franklin Field. The fans saw Fidelia and Worthington score
goals, but the Fury lost the match to Tampa Bay in a shootout after the teams
were tied at regulation and after overtime.
The fury were bounced out of
the playoffs two days later, losing to the Rowdies 1-0 before a national
television audience courtesy of ABC.
Still, enthusiasm ran high at the
conclusion of the 1979 season. They reached a fever pitch with the announcement
that Eddie Firmani, the greatest coach the NASL had seen at that point and the
holder of three NASL championships with two different teams, had been hired to
coach the club. Ironically, Firmani's arrival would ultimately doom any chance
the team had of succeeding in Philadelphia.
1980
In the winter of 1979-80, a number of Fury players suited up for the
Philadelphia Fever of the Major Indoor Soccer League. When the MISL started a
year before, two teams dominated play by virtue of the fact they were
essentially indoor versions of NASL clubs. The regular season champion, the
Houston Summit, were the outdoor Houston Hurricane in indoor clothing.
Similarly, the league's playoff champion, the New York Arrows, were made up
almost exclusively of players from the NASL's Rochester Lancers. The runner up
in the playoffs that year had been the Philadelphia Fever, a team made up almost
exclusively of local amateur players, along with two seasoned pros, Joe Fink and
Fred Grgurev.
Apparently deciding that it could not compete with this
roster, the Fever took the logical step of "affiliating" with the Fury. As a
result, the Fever were able to add Bob Rigby, Brooks Cryder, and several other
Fury players to the roster. Unfortunately, this came at the expense of many of
the local players who had been so popular the year before, such as ex-Atoms
Bobby Ludwig, Skip Roderick, and Lew Meehl. As it turned out, the arrangement
yielded few results, as the Fever missed the playoffs. It also kept fans away;
although the Fever had led the league in attendance in 1978-79, it finished near
the bottom of the pack in 1979-80. Like the Atoms before them, the Fever had
underestimated the value of a local identity in trying to accumulate talent for
a championship run. The fans never again regained interest, and the team would
fold after the 1981-82 season.
As a result of the arrangement, the Fury
were able to acquire another ex-Atom, all-pro defender Bobby Smith. Also, Fever
coach George O'Neill served as the Fury's assistant coach, replacing ex-teammate
Derek Trevis.
The first year of the new decade was a make-or-break one
for the Fury. However, the club entered the year with much optimism. Along with
the hiring of Firmani, the team could look forward to a nucleus that included
Bob Rigby, Bobby Smith, John Dempsey, Fran O'Brien, and Tony Glavin. The Fury
also acquired Kensington native Dave McWilliams from the Tampa Bay Rowdies,
adding another local connection. In addition, the team could look forward to
another year of Pat Fidelia's exploits.
And, of course, the fans could
look forward to another year of David Robb's goal scoring exploits. However, the
new coach would soon reveal himself to be a raging egotist. One of his first
moves was to summarily dispatch Robb to Vancouver for cash. Thus, in one fell
swoop, any chance of maintaining the fan interest generated by the 1979 playoff
run disappeared.
Firmani assured all who would listen that Robb would
barely be missed, since two of his "discoveries," Bob Vosmaer from Holland and
Ossama Khalil from Egypt, would develop into major goal scorers. The fact that
Philadelphia fans were not thrilled that their hero had been replaced by two
players whose names could not be pronounced was apparently lost on the club's
rock-and-roll ownership, as well as on new general manager Tom Fleck. Another
fact lost on the Fury was that Frank Worthington was loaned out to Tampa Bay for
1980, leaving the club without both of its top goalscorers.
Also, the
team ignored the fact that Franklin Field provided a really good atmosphere for
soccer, and again played in cavernous Veterans Stadium.
The Fury were
dead on arrival in 1980. Starting the season 1-7, and drawing only 9,574 fans to
the home opener, the team finished 10-22, missing the playoffs for the first
time in their brief history. An embarrassing average of 4,778 fans attended each
match.
After the season, the team was sold to Molson Breweries, who moved
the team to Montreal. Playing with essentially the same roster as in 1980, the
Montreal Manic averaged 23,704 fans a game in 1981, and drew over 50,000 fans to
its playoff matches.
Depending on your view, the Fury were either
snakebit or the most poorly run franchise in the league. Either way, the team
was a dismal failure, and professional Division One soccer has not returned to
the city since its demise.
Still, the club presented a curious example of
what might have happened had the Atoms survived. Indeed, with only a year
separating the two, the Fury were essentially the "Philadelphia Atoms II": from
general manager Bob Ehlinger through players Derek Trevis, Bill Straub, Brooks
Cryder, Bob Rigby, Jim Miller, and Bobby Smith, through assistant coach George
O'Neill, to trainer Bruce Haynes, the club always maintained a thorough Atoms
presence. However, horrible mismanagement--particularly with the giving-away of
David Robb--ensured that the team would not survive.